新西兰的移动多媒体
NewZealand on Screen is a new project to showcase Kiwi film, TV and musicvideos right on shipping containers! The organization wanted to engage visitorsusing dynamic facilities that could enliven quiet spaces around the country, sowith help from New Zealand based Storybox,they retrofitted thecontainers and a caravan and turned them into interactive mediarooms. Through October 23rd, New Zealand on Screen will show iconic Kiwi films,TV and music videos both inside and on the surface of the converted containersin Auckland and Wellington. A traveling caravanmini-cinema will tour around the country to small towns thatdon't normally get to take part in film festivals.rightly painted and decorated with classic film moments, the twosets of converted shipping container loungessit on wharfs in Aukland and Wellington. Inside, visitors can learn about andwatch classic films and TV or play around with a state-of-the-art interactivevideo wall. There’s also a ‘Scene Stealer’, an iPad app where visitors can take a photo of themselves, beinserted in a classic NZ film or TV scene, and then share the image via email,facebook and twitter. Outside, giant QR codes let passersby learn more aboutwhat’s going on inside these exciting containers.
A retrofittedcaravan is making its way around the South Island visiting 18towns and holding screenings. This pop up cinema is an effective way to bringthe festival to towns that rarely get to be involved in film and TVculture. Recycled materials and vintage decor wereused to decorate both the lounges on the North Island and the travelingcaravan. Classic film memorabilia on loan from the New Zealand Film Commissionengages the visitors and adds to the nostalgia. Paul Ward, content curator ofthe New Zealand on Screen project tells us, “It’s about creating intersections of offline and online environments togive the content more currency without having to build a museum or movietheatre.”
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